Internet advances and increased competition have motivated organizations around the world to implement more of e-business applications to leverage competitive benefits. Consequently, there is a need for systematically evolving transformational e-business strategies by properly embracing Internet technologies. Based on a longitudinal case study of an Indian automotive manufacturer, our objective is to evaluate the important parameters of successful e-business strategy. Our research revealed that integration with business strategy, favourable environment, implementation plan, proactive user involvement and innovative IS governance determines the success of an e-business strategy. Implications for practice and directions for future research are presented.